Raw notes from the SSIR conference on Online Giving Marketplaces. I’ll (try to) make sense of these for my JustMeans post on Friday. Online giving marketplaces (OGMs) operate in the ecommerce space – these sites (eBay, Amazon, etc) have an average 3% conversion rate (percentage of site visitors that make a purchase). This conversion rate [...]
Filed under: capitalmarkets, cross-platform philanthropy, online, philanthropiccapitalmarkets, ssir | 2 Comments »