Philanthropy Advertising

Posted on August 11, 2008 by lucy

(photo from adweek.com)
My post on Embedded Giving 2.0 elicited a comment that suggested this kind of activity – in which individuals advertise their chosen brands on behalf of their favorite causes – be called “embedded advertising.”
Nothing embedded about the latest advertisement for philanthropic advising – yesterday’s New York Times Magazine came wrapped in an ad [...]

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Philanthropy advertising

Posted on November 27, 2007 by lucy

I took a quick look around to see what I could see in terms of developments in end-of-year philanthropy advertising. “The quotes/italics are my interpretations of the ads” [The brackets indicate where I saw the ad]
“But wait, I wanted a toaster….”

Wells Fargo’s [...]

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